Via’s rebrand wins big at the Transform Awards Europe 2025

 

We are delighted and proud to announce that our re-brand to Via has won an award at the Transform Awards Europe 2025 in the category ‘Best Naming Strategy (Rename)’. 

The Transform Awards Europe recognise excellence in creativity and strategy across the whole brand development process, including rebranding and brand strategy. 

We’d like to congratulate and thank ASHA & Co for creating and bringing to life our now award-winning name and brand. 

Our experience of working with ASHA was extremely positive and collaborative, and since the launch of our new name in June 2023, our brand has been going from strength to strength. 

It was really important to us and our stakeholders that our new name would be simple, discreet and clearly show who we are.  

We support people experiencing harm from alcohol or other drugs, and our name now not only reflects that we’re part of a journey, but also that everyone’s journey is different. 

The award ceremony took place on 26 March and the judges’ comments were: “This is the sixteenth year for the Transform Awards in Europe and the calibre and number of entries just gets better and bigger. This year we continued to see growth on top of last year’s record number of submissions. ASHA & Co has done incredibly well this year.”  

Anna Whitton, CEO of Via said:  “We’re delighted that ASHA have won this award. They paid so much attention to who we are and created a brand and name that reflected that brilliantly. It’s good to see their work recognised through the Transform Awards and we’re excited to have an award-winning brand too!”